a half step ahead
What's new
In July 2007 global leader in market research, Kantar group, merged the business operations of its enterprises Research International, Millward Brown, Added Value, and Lightspeed Research in Japan, and started a new era as Japan Kantar Research.
This integration gave birth to an all-encompassing research firm that in every sense brings together the best services available from the se four companies.


JKR's concept is “a half step ahead”.

We place the greatest importance on client feedback, and provide marketing support that is a half step ahead of others, based on outstanding Kantar group products.