Developed by Millward Brown, LINK Test is the world’s most accepted ad pre-launch test, and is presently implemented in 56 countries. Instead of merely evaluating whether an ad is good or bad, LINK Test allows you to make detailed improvements to your ads via evaluating them from three perspectives: the ad’s impact, the communicative efficacy of its message, and its potential to change consumer attitudes.

A new development on LINK Test available from 2007 that makes predictions down to the ad’s media mix possible.