A methodology developed by Added Value to support the development and planning of new products and services. Generator combines facilitation together with psychological methodologies such as semiotics and ethnography to effectively bring abstract ideas to life as products and services.

A brief, quick and highly cost-effective concept screening test, eValuate compares convenient online survey results for ideas you have developed against our global database of over 30,000 cases to identify the ideas that are most likely to succeed in the market.